USC To Start Selling Alcohol at Football Games. Cheers! Hear All The Action On 790 KABC

(Los Angeles, CA) — After a 17-year hiatus, alcohol sales are returning to USC football games this year. Beer and wine will be back on the menu at the Coliseum when the Trojans open their season on September 2nd. Hear all the play by play action on 790 KABC Radio and kabc.com.  Before, USC only sold alcohol to donors sitting in the scholarship tower and in club seating areas. Last month, UCLA also announced it’s going to resume alcohol sales at the Rose Bowl this season. Both schools are trying to heighten the in-game experience and regenerate revenue, after the pandemic forced them to play to empty stadiums last year.