TikTok Launches “Unverified Content” Labels
(Culver City, CA) — TikTok is launching new labels for “unverified content.” Videos containing information that can’t be validated will have a caution banner on it. The content creator will be notified their video was flagged, and viewers who try to share it will get another warning of its contents. TikTok released a statement saying the labels are to help users be mindful about what they share. A test of the labels showed viewers were 24-percent less likely to share videos with the flagged content, and “likes” also dropped seven-percent. This comes as social media platforms are scrutinized over enabling the spread of misinformation.
Meredith O’Neill Copyright © 2021 TTWN Media Networks Inc./KABC